A backlink is an external link that points to a website or, more precisely, a web page. The benefits of backlinks are twofold :
This second effect is often considered the most important in the long term, the number and especially the quality of backlinks are indicators of the popularity of a website, which are strongly considered by Google and other search engines when indexing and ranking websites in response to a search query. The backlink is logically considered a "vote" or "certificate of quality" for the website it links to.
Originally, search engines considered inbound links using a quantitative approach. The more inbound links a site had, the more it was favored in search results. As practices to more or less artificially multiply inbound links have multiplied, search engines are using an increasingly qualitative approach to consider these links. In particular, Google has developed its Penguin filter to combat artificial links.
The different elements taken into account by search engines to evaluate the value of backlinks include.
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